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Rite Aid helps students gear up for school
Rite Aid stores are hoping to attract more back-to-school shoppers with a new assortment of supplies, including affordable electronics and dorm room decor.
“We know that students and parents are looking for a stress-free and seamless transition as summer winds down and the new school year starts,” said Tony Montini, Rite Aid executive vice president of merchandising. “With our 4,600 convenient locations, large assortment of products and great prices, our customers will find everything they need to succeed and stand out this school year.”
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Infographic: Base in-store promotions on consumer behavior
Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.
In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.
Click here for the infographic.

