Displays & Signs

Wal-Mart and other retailers who operate stores in Canada’s Quebec province are going to have make some changes to their store signage.

The Quebec government plans to modify the language laws of the province, where French is the predominant language, to add French to their exterior signage. Companies, however, will not have to change their trademarks.

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

Photos by Kate Berry

Serena & Lily has opened a flagship in a landmark structure in Wesport, Connecticut.

The 3,100-sq.-ft., three-story store is located in the historic Kemper-Gunn House, which was built in 1889 in the Queen Anne Victorian style. The retailer worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior façade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.

May in Las Vegas is when the dealmakers come out to, well, make deals, as the International Council of Shopping Centers hosts its annual RECon event at the Las Vegas Convention Center and Westgate Las Vegas Hotel. Held May 22-25 and attended by retailers and shopping center owners from around the globe, RECon will display such project wares as mixed-use destinations, outlet centers, and strip and lifestyle projects — and everything in between.

Fully interactive, cloud-based digital displays help enhance the customer experience and give businesses a boost at TurnStyle, the new retail/dining center at the Columbus Circle subway station in Manhattan.

The installation marks the first retail application of the On Smart Media platform, from Outfront Media. The platform allows retailers and advertising partners to deliver contextual messages in real-time.

The North Face has unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center, Palo Alto, California.

The 6,500-sq.-ft. store, which is located just across the street from the retailer’s previous location of 24 years, combines the best of digital in-store technology, including virtual reality, with features that speak to the locale and the brand’s DNA.

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.