Walmart makes Facebook marketing move

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

“Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart,” Quinn said.

More specifically, Walmart will use Facebook to communicate information about the availability of new products, rollbacks and in-store events, which can vary from store to store.

According to the company, the “My Local Walmart” Facebook application will provide locally-relevant information on everything from new electronics to hot Rollbacks, store maps and continue to illustrate the brand’s commitment to creating a deeper relationship with people in the communities it serves.