Jeter named new face of Gillette

NEW YORK New York Yankees captain Derek Jeter has been named the newest Gillette Champions ambassador. Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including: print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations in support of Gillette's premium shaving products.

"Being a part of the Gillette Champions program is a great honor for me," said Jeter. "In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best."