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Walmart re-launches MP3 store

10/28/2008

BRISBANE, Calif. Walmart has re-launched its MP3 Music Downloads store, with MP3 tracks starting at 74 cents. Walmart has exclusively sold MP3s through its online store since February and now offers more than 3 million MP3 tracks with content from all major labels.

The new MP3 store features greater connection with Walmart's brick-and-mortar stores. Customers who purchase a CD in stores or online are able to get a free MP3 download.  

 

Other features of the new MP3 store include a free "track of the week," exclusive content under its "Soundcheck" program and improved compatibility with a variety of operating systems.

"Music is an important part of our customers' lives and our new MP3 store provides a platform to further enhance our music offering and grow with our customers' evolving needs," said Tom Welch, Walmart's music buyer. "As customers consume music through multiple formats such as MP3s, CDs, DVDs and video games, Walmart is uniquely positioned to offer them a deep catalog of music in the format of their choice complemented by an expanded assortment of merchandise at great values."

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