JCPenney enhances career wear lines

PLANO, Texas JCPenney announced that it has enhanced its Stafford and Worthington brands. The new Stafford for men and Worthington for women brands are now available in-store, online at jcp.com and via catalog.

"Our research shows that customers also want versatility in their wardrobes -- as well as basic career pieces -- that allow them to transition easily from the office to after-work. Stafford and Worthington have long been their first choice for career wear, and with our new enhancements we are launching, we are thrilled to be able to address all of our career customers' apparel needs," said Ken Hicks, president and chief merchandising officer for JCPenney. "With new merchandise categories and fits, the updated Stafford and Worthington brands are professional, while offering customers' the ability to show their personal style -- all at JCPenney's great quality and value. With these enhanced offerings, we look forward to meeting the needs of our highly loyal Stafford and Worthington customers while introducing new customers to these exceptional brands."

Additions to the Stafford brand include the introduction of a dress business casual sportswear line with items such as Oxford shirts, sweater vests, blazers, pants and more.

New enhancements to the Worthington brand include upgraded, season-less, stretch and easy-care fabrics along with an expanded assortment of the brand's petite and women's sizes.

The expansion of Stafford and Worthington is complemented with a new in-store visual presentation that highlights the additions to each brand, along with mannequins showcasing head-to-toe looks to assist customers in bringing pieces together in a fashionable way. JCPenney's Web site, jcp.com, showcases the additions to each brand, along with a variety of Worthington and Stafford "Solutions" pages offering tips and ideas, as well as customer reviews. The expanded collections will be further supported by direct mail and online marketing.