Kohl's launches holiday marketing campaign

MENOMONEE FALLS, Wis. Kohl’s Department Stores revealed its 2008 holiday marketing campaign. The theme of the campaign is great gifts at low prices, and beginning in November, Kohl's will promote its savings through a multi-media campaign.

“Our entire holiday program is designed to help customers stretch their budget during an especially difficult holiday season,” said Kevin Mansell, president and ceo for Kohl’s Department Stores. “This year, Kohl’s will prove to be the one stop holiday shopping destination for great gift items. Shoppers will be delighted by the unbelievable prices we’re extending earlier and longer throughout the season. Not only can Kohl’s customers expect significant savings, but they can shop with confidence, knowing their purchases are backed by one of the best return policies in the industry.”

The company has increased its investment in best performing mediums such as direct mail, digital advertising and e-mail while at the same time focusing television and radio to align with the largest traffic opportunities. Additionally, the company will take advantage of the three weekends leading up to a late Thanksgiving holiday, infusing one more additional promotion event and additional consumer incentives.