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Digital Marketing

  • IT No. 1 priority for retailer spending

    NEW YORK — Retail executives have more cash, are adding employees and enjoying stronger revenue, but they remain quite guarded longer term, not seeing a complete economic recovery until 2014 or later, according to the 2012 Retail Outlook Survey by audit, tax, and advisory firm KPMG LLP.

    In the recent survey, 77% of retail executives indicate that their companies have significant cash on the balance sheet – up from 72% in KPMG's 2011 survey – and 56% say their companies' cash positions have increased from last year.

  • Sports Authority gets into loyalty game

    ENGLEWOOD, Colo. — Sports Authority has launched its first-ever customer loyalty program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly. 

  • GameStop expands digital content access to international customers

    GRAPEVINE, Texas — GameStop customers outside of the United States will soon have access to the PlayStation Network's downloadable content from Sony Computer Entertainment Europe. This digital option will be available at more than 1,600 store locations in Australia, New Zealand, France, Italy, Spain, Germany, Austria and Switzerland. Customers in those countries will have the ability to purchase DLC with any form of payment including trade credits, gift cards and cash.

  • Toys'R'Us brings 'World of Madagascar' to stores

    WAYNE, N.J.

  • Container Store selects Zmags to create digital catalogs

    Boston -- Mobile and social marketing platform-provider Zmags said Thursday that The Container Store has selected Zmags Professional to create interactive digital catalogs designed deepen customer engagement across all channels.
                    

  • Nordstrom in online collaboration with GQ magazine

    Seattle -- Nordstrom and GQ, the popular men’s general interest magazine, announced a multimedia strategy designed to integrate GQ editorial into the Nordstrom online shopping experience.

    Nordstrom will host an online store and will feature "GQ Selects," a selection of men's products handpicked from the pages of the magazine by the editors of GQ. Beginning with the July issue, the items will be designated in-book, compiled on GQ.com and available for purchase on NordstromMen.com.

  • Sears launches online charity project

    Hoffman Estates, Ill. -- Sears Holdings Corp. said Wednesday it has launched a new online charity project designed to parlay customer opinions into charitable contributions.

    The project, called “Love/Hate: Share Your Thoughts, Send Some Love,” allows customers to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.

  • Toys'R'Us joins Alex's Lemonade Stand in fight against childhood cancer

    WAYNE, N.J. — Toys"R"Us is continuing its support of Alex's Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for all children with cancer, through in-store and online fundraising as well as a social media campaign. Beginning this Friday, June 1 through Tuesday, July 31, the company will "Help Fight Childhood Cancer, One Cup at a Time" with an in-store and online fundraising campaign benefiting ALSF.

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