Staples selects agency for back-to-school campaign

BOCA RATON, Fla. Staples has selected Tilson Communications, a full-service public relations firm, to lead its 2009 back-to-school public relations program following its completion of a successful 2008 program.

The agency will execute a national multi-layered campaign combining strategic communications, community outreach and media relations. Financial terms of the agreement were not disclosed.

"Tilson Communications exceeded our expectations, producing a back-to-school campaign that definitely hit the target," said Paul Capelli, VP public relations for Staples. "We look forward to a 2009 campaign that's creative, original and effective, all hallmarks of Tilson's work in the more than five years we've collaborated."