St. Jude is the winner in Target Facebook giving campaign
MINNEAPOLIS St. Jude Children's Research Hospital was the winner of Target's first-ever giving campaign on Facebook. St. Jude's received 26.6% of total votes and was awarded $797,123.
Bullseye Gives, which kicked-off on May 10 and concluded on May 25, 2009, invited Facebook users to visit www.Facebook.com/Target to help Target decide how to divvy up $3 million among ten national charities.
"On behalf of our patients and families, a heartfelt thank you to Target and the thousands of Facebook members who voted for St. Jude Children's Research Hospital during the Bullseye Gives campaign," said David McKee, chief operating officer and interim CEO of ALSAC, the fundraising organization of St. Jude. "This remarkable program gave the online community a simple way to provide much-needed funds to many worthy causes. We are humbled by the incredible show of support for our lifesaving mission."