Food Lion launches ad campaign to promote convenience and price

SALISBURY, N.C. Food Lion has introduced a new advertising campaign that highlights its unique price position and neighborhood convenience in key markets. The launch of the spots is aimed at reinforcing Food Lion’s long-standing history of competitive pricing.

“Food Lion has a long history of delivering competitive prices and great convenience to our customers,” said Ken Mills, VP marketing. “In the midst of a tough economy and various retailers focusing on price messaging, we want to remind our customers that they do not have to hunt from store to store for great prices. Food Lion delivers excellent prices on items throughout our stores every day.”

The commercials will air in a number of Food Lion’s key markets beginning May 27. The fully integrated marketing campaign will also include various print, radio, online and outdoor advertisements. The commercials can be viewed on Food Lion’s Web site at www.foodlion.com/pricehunters .

Food Lion partnered with its advertising agency, Ames Scullin O’Haire in Atlanta, Ga., on the campaign. Food Lion has worked with Ames Scullin O’Haire since 2000.