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Digital Marketing

  • Retailers poised for most social Christmas yet

    NEW YORK, N.Y. — Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

  • Study: Half of consumers to buy luxury items in next six months

    New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.

  • JLL: Shopping centers focus on digital media this holiday season

    Atlanta -- Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

  • Study: Consumers ready to splurge on luxury items

    New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.

  • Target to start Black Friday sale a day early

    New York -- Target plans to open at 9 p.m. on Thanksgiving Day to kick of its Black Friday promotional efforts and will follow up with additional deals that become available at 4 a.m.

    The company is also rewarding its REDcard holders by allowing them early access to select Black Friday sale items at Target.com.

  • CPG marketers join social firm

    Brand marketing veterans Chris Burggraeve and Ted McConnell are the newest members of the board of industry advisors at Syncapse, a leading social performance management company.

    Burggraeve is the former chief marketing officer of Anheuser-Busch InBev and founder of Vicomte LLC. McConnell is a former director of marketing innovation at Procter & Gambler and EVP of digital at the Advertising Research Foundation.

  • Target joins early Black Friday crowd

    Target plans to open at 9 p.m. on Thanksgiving Day to kick of its Black Friday promotional efforts and will follow up with additional deals that become available at 4 a.m.

    The company is also rewarding its REDcard holders by allowing them early access to select Black Friday sale items at Target.com.

  • Mobile mindset key to a Merry Christmas

    Smartphones will be retailers’ friend this holiday season, according to Deloitte’s annual survey of spending intentions and trends.

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