Digital Marketing

Smartphones will be retailers’ friend this holiday season, according to Deloitte’s annual survey of spending intentions and trends.

New York -- Target plans to open at 9 p.m. on Thanksgiving Day to kick of its Black Friday promotional efforts and will follow up with additional deals that become available at 4 a.m.

The company is also rewarding its REDcard holders by allowing them early access to select Black Friday sale items at Target.com.

Brand marketing veterans Chris Burggraeve and Ted McConnell are the newest members of the board of industry advisors at Syncapse, a leading social performance management company.

Burggraeve is the former chief marketing officer of Anheuser-Busch InBev and founder of Vicomte LLC. McConnell is a former director of marketing innovation at Procter & Gambler and EVP of digital at the Advertising Research Foundation.

Sam’s Club’s decision to open at 7 a.m. on Black Friday is a definite "swim upstream" move on the part of the warehouse club operator given retail industry trends and Walmart’s decision to offer its Black Friday deals on Thanksgiving.

Shopko will open for extended hours and feature special door buster prices on hundreds of items beginning　Thanksgiving Day.

Black Friday can be so limiting which is why OfficeMax is expanding a program it offered last year involving special deal pricing every Friday until mid December.

Minneapolis -- Target Corp. announced a partnership with CNET – a top website for consumer electronics and tech news – to provide guests with CNET Editors’ Picks for Target, in time for the holiday season. The collaboration is part of a larger, ongoing partnership between Target and CNET.