H-E-B to promote value during the Super Bowl

SAN ANTONIO, Texas H-E-B will debut new TV spots during the Super Bowl to help spread its value message to families in Texas.

The series of 60-second ads will air regionally during the game in Texas, and prominently highlights H-E-B’s cost saving campaign message of “No Store Does More for Less.”

“We know our customers are looking at every opportunity to stretch their dollars and save. We are committed to helping them do just that, while offering the freshness and quality that we have built our reputation on for more than 100 years,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising.

Following their debut, the ads will go into regular rotation and will be shown during the coming months.