Digital Marketing

Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.

For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com, m.joann.com, to facilitate shopping for smartphone users just in time for the holiday shopping season.

New York -- Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.

Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey

The survey also indicates:

PALO ALTO, Calif. — Sony Stores have joined shopkick, a real-world shopping app, to offer “kicks,” shopkick’s proprietary reward currency, to shoppers for visiting stores, browsing lookbooks or interacting with products.

Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.

The elves will escort a candy train float along the parade route expected to be attended by 500,000 people and millions of television viewers. While on the parade route, the elves will distribute winter survival kits featuring cold-weather essentials such as lip balm, hand warmers and hot chocolate mix, and also invite spectators to enjoy OfficeMax's online and in-store deals this holiday season.

Austin, Texas -- Online coupon site RetailMeNot.com on Friday released its second annual Black Friday edition of the Shoppers Trend Report, which showed that 71% of holiday shoppers plan to spend “about the same” or “more” than they spent last year versus 63% who said "about the same" or "more" in 2011.

PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.

Chicago -- Retailers project a 3.1% increase in sales on Black Friday, according to a survey of top retail chief marketing officers by BDO USA, LLP. This optimism follows last year's modest projection of 1.6% growth, which preceded record sales over Thanksgiving weekend.