DoorDash, Loblaw Companies integrate PC Optimum program
DoorDash is partnering with a Canadian grocery giant to integrate its rewards program.
Beginning today, members of Loblaw Companies’ PC Optimum rewards program can earn five points for every dollar spent on eligible DoorDash orders delivered from their favourite restaurants and Loblaw banner stores (including Real Canadian Superstore, No Frills, Loblaws, Shoppers Drug Mart and more).
To earn, PC Optimum members simply link their account to their DoorDash account. PC Optimum members will receive 10 points for every dollar spent on eligible orders for the first three months of the partnership, unlocking double the points-earning potential, in addition to 25,000 PC Optimum points for customers that are entirely new to DoorDash.
"PC Optimum has always been about rewarding Canadians for the things they buy most often," said Lauren Steinberg, executive VP and chief digital officer at Loblaw Companies Limited. "By partnering with DoorDash, we're extending the value of our program beyond our stores and into even more moments of everyday life. Whether it's groceries, everyday essentials, pharmacy, or now your favourite restaurant meals, we're making it easier to earn rewards wherever and however you choose to eat. This is another step in solidifying PC Optimum as the most rewarding and relevant loyalty program in the country."
PC Optimum officially debuted in February 2018 after the Loblaw's previous PC Plus program (launched in 2013) merged with Shoppers Drug Mart's similar Optimum program. According to the CBC, PC Optimum has approximately 17 million active users.
[READ MORE: DoorDash acquires ad platform, releases new AI ad tools]
"Connecting customers with the best of their neighborhoods is our bread and butter, whether that's by ordering a delicious restaurant meal, a weekly supply of groceries, or a last-minute beauty haul," said Kyra Huntington, head of strategy and operations at DoorDash Canada. "By enabling customers to earn PC Optimum points on many purchases through DoorDash, we're providing customers with an accelerated way for individuals to save on future shopping trips at Loblaw banner stores. The more you order in, the more you can save the next time you go out."
Headquartered in Brampton, Ontario, Loblaw operates 2,500 stores across Canada under a variety of banners.
