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Digital Marketing

  • Walmart teams with top grocery suppliers to fight hunger

    BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

  • Costco selects Digimarc to provide interactive print-to-mobile experience

    Beaverton, Ore. -- Digimarc Corp. announced that Costco Wholesale Corp. is using the Digimarch Discover Intuitive Computing Platform (ICP) to embed transparent digital watermarks in editorial and advertising content connected with The Costco Connection starting with the April issue.

  • Destination XL Group launches targeted email campaign

    CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

  • Shopper media firms secures additional funding

    Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

     

    The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.

  • SEC: Companies can use social media to put out information

    New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

  • Google finds entry into retail delivery space

    SAN FRANCISCO — Google has launched its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

    In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."

  • Digimarc helps Costco create more interactive magazine

    BEAVERTON, Ore. — Costco Wholesale Corp. has engaged the services of Digimarc Corp. to create a more interactive experience for the readers of its monthly magazine.

  • The Power of the Pop-Up: Is It Here to Stay?

    Here’s an interesting take on pop-up stores by Felicity Pogson, associate design director, interiors, Dalziel & Pow, London:

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