Digital Marketing

MENOMONEE FALLS, Wis. — Designer Derek Lam's Rio de Janeiro inspired collection is now available at Kohl's as part of the retailer's DesigNation series. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.

By Brad LaRock, [email protected]

If the 2012 holiday retail season proved anything, it’s this: the smart merchant gets the sale. Retailers have to plan strategically, segment their customer base, and think like today’s super connected shopper.

Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.

San Francisco -- More than half of Americans shop and spend money to improve their moods, according to a new survey.

The study, by Ebates.com, found that 63.9% of women engage in “retail therapy,” compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

Jen Coleman and Laura Wiertzema are such big fans of Target they created a blog on Tumblr called "Target Does It Again," and regularly post photo on Instagram. The company took notice this week.

TULSA, Okla. — Real estate auction company AmeriBid LLC announced that John Pellow, previously chief marketing officer, has been promoted to VP. 

"We are thrilled to have John's expertise and commitment to client service on the sales team at AmeriBid," comments Stan Schreyer, Chief Executive Officer. "There is no doubt that he will continue to drive success within the company and achieve significant goals in the process."

SAN FRANCISCO — The a good amount of Americans, particularly women, are using shopping to improve their moods, according to a new survey.

The study, by Ebates.com, found that 63.9% of women engage in "retail therapy," compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.