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Digital Marketing

  • Study: Americans engaging in retail therapy

    SAN FRANCISCO — The a good amount of Americans, particularly women, are using shopping to improve their moods, according to a new survey.

    The study, by Ebates.com, found that 63.9% of women engage in "retail therapy," compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

  • Study finds ‘retail therapy’ still common

    San Francisco -- More than half of Americans shop and spend money to improve their moods, according to a new survey.

    The study, by Ebates.com, found that 63.9% of women engage in “retail therapy,” compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

  • Social media fans land on Target site

    Jen Coleman and Laura Wiertzema are such big fans of Target they created a blog on Tumblr called "Target Does It Again," and regularly post photo on Instagram. The company took notice this week.

  • Food Lion launches campaign to support Feeding America

    SALISBURY, N.C. — Food Lion has launched its "Hunger Has a Cure" campaign to support Feeding America and its network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 16 and will help feed local families in need.

  • Survey: More consumers plan to use tax refund to shop

    Los Angeles -- Survey results released Wednesday by PriceGrabber found that 54% of consumers expect to receive a tax refund this year. And, the majority plans to use the money for purchases.

    According to PriceGrabber’s poll of 5,655 U.S. online shopping consumers, 24% anticipate a bigger refund than last year and 26% expect about the same amount. Thirty-two percent anticipate receiving less compared to 2012, and 18% aren't sure how much money they will receive.

  • Destination XL Group launches targeted email campaign

    CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

  • Shopper media firms secures additional funding

    Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

     

    The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.

  • SEC: Companies can use social media to put out information

    New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

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