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Walmart first, Sears fourth in holiday Web traffic


Hoffman Estates, Ill.-based accounted for 6.21% of multichannel Web traffic for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.

The data showed received 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic. Walmart topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.

Sears subsidiary ranked sixth on the list, grabbing 4.71% of Web traffic with 16 million.

For the week ended Dec. 18, the top four spots remained the same, with dropping to the ninth slot.

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