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Digital Marketing

  • Safeway milks social media with dairy contest

    PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

  • Sears Holding shifts focus to omni-channel

    HOFFMAN ESTATES, Ill. — Among the highlights of the first Sears Holdings shareholder meeting since Edward Lampert became chairman and CEO were details on the company's progress in combining its brick-and-mortar and online businesses.

  • Mother’s Day shoppers set spending limits

    Los Angeles – Shoppers are setting a budget for Mother’s Day spending this year, according to a new survey from PriceGrabber. Results of the 2013 Mother’s Day Survey show that 52% of consumers plan to spend less than $100 on Mother’s Day gifts, with flowers the most popular gift selection.

    The survey of 6,824 US online shopping consumers also shows that 23% of shoppers will spend $100-$249, while 12% will spend more than $250 and 13% do not have a budget in mind.
     

  • J.C. Penney asks customers to come back in its new ad

    New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
       

  • Social media firm growing in Minneapolis

    Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.

    Collective Bias established a presence in Minneapolis last year and more recently tapped Kristen Brown to lead the firm’s growth efforts. Brown spent five years with NPD in the company’s Minneapolis office where she served as retail insights director. She is also a best-selling author and motivational coach.

  • Don’t Count Out Direct Mail: Five Ways to Boost ROI

    By Michael W. Maynard,

  • New Kitchen e-commerce site opens

    Ocean Springs, Miss. - A new e-commerce site providing hanging kitchen pot racks and wall racks, HangingintheKitchen.com, opens today.

    The site continually updates inventory and also offers social media pages on Twitter and Facebook that offer product reviews, special offers and tips.

     

  • Report: Mother’s Day spending to be nearly flat

    Los Angeles -- Mother's Day spending will be nearly flat this year as more Americans return to work and have less spare time, according to a new report by market research firm IBISWorld.

    The report forecast a 0.2% rise in purchases on Mother's Day gifts this year over last year, for a total of $17.1 billion.

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