Sears gets bloggers connected with CES

LAS VEGAS- Sears announced that it has launched a new social media initiative called the Sears Blue Blogger Crew, which is dedicated to providing knowledgeable, industry bloggers the opportunity to engage in consumer electronics announcements, events and activities throughout the year.

To kick off the Sears Blue Blogger Crew, the company reported that its consumer electronics division is working exclusively with five bloggers, providing them the tools needed to access, attend and blog live from CES 2011. The inaugural members of the Sears Blue Blogger Crew attending CES 2011 include:

Andru Edwards, CEO of Gear Live Media and lead blogger for GearLive.com

Kris Cain, lead blogger for LittleTechGirl.com, tech editor on Mom Blog Magazine, Host of Tech Talk After Dark on MomTV, and editor of the National Apple Gear & Chicago tech gear writer on Examiner.com

Kelly Clay, veteran blogger, social media analyst and technology writer for Lockergnome.com

Jenna Hatfield, lead blogger at Stop, Drop and Blog, newspaper photographer and BlogHer contributing editor

Barbara Rozgonyi, lead blogger for WiredPRWorks.com and social media writer featuring business office technology and tools

"The Sears Blue Blogger Crew allows our customers to hear directly from their peers regarding product news and events, beginning with activities at CES and then leading into additional announcements during the year," said Karen Austin, president consumer electronics for Sears Holdings. "Our hope is that as the members of the Sears Blue Blogger Crew share their passion for consumer electronics via their social communities, they will also excite others to be more active online in sharing their own thoughts and opinions on consumer electronics industry news."