Digital Marketing

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

Citrus Heights, Calif. -- Sunrise MarketPlace said Tuesday it has partnered with Mallfinder to launch a redesigned website promoting more than 400 merchants and services in the Citrus Heights, Calif., business improvement district (BID).

The new site, shopSMP.com, is intended to establish the online presence of Sunrise MarketPlace as a premier shopping destination for the Sacramento metro area. A comprehensive gallery features pages for each merchant to provide up-to-date information for shopping, dining, entertainment and services.

New York City -- Almost 80% of respondents in a national survey of moms’ shopping habits said that the recession has permanently altered their shopping habits, inducing overall cuts in spending by purchasing items on sale and using coupons. The survey was conducted by the online shopping site Totsy.

Redwood Shores, Calif. -- A survey released Tuesday by Oracle and Art Technology Group, which Oracle acquired in November 2010, found that mobile commerce is experiencing dramatic growth.

New York City -- Interactive media company enVu said it has partnered with mall owner CBL & Associates Properties to deploy an immersive advertising platform, enSpire, within select CBL shopping centers located throughout the nation’s Top 20 designated market areas.

The enSpire platform utilizes interactive floor projection displays that engage consumer interaction with the featured content while providing a memorable experience for mall visitors and enhancing brand recognition and purchase intent for advertisers.

MINNEAPOLIS — Target has made a $500,000 donation to Save the Children to assist with Japan’s earthquake and tsunami relief efforts.

“When disaster strikes, Target listens and acts quickly to provide meaningful support to people in need,” said Gregg Steinhafel, Chairman, President and CEO, Target. “Our thoughts are with all those affected by the earthquake and tsunami and we hope our donation will aid in the country’s recovery.”

HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.

CHICAGO -- Wrigley's announced that is offering fans of its Extra sugar-free gum product the chance to create and purchase personalized packs featuring their photos and designs via the company's first-ever custom-packaging offer, MyExtra.  Consumers can visit www.MyExtraGum.com and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations.

MINNEAPOLIS -- Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry. Case in point, the company announced yesterday that it is partnering with GRAMMY and Academy Award-winning singer and actress Jennifer Hudson for the exclusive, deluxe edition of her second studio album, "I Remember Me." The deluxe edition, including four additional new songs and bonus video material, will be available only at Target stores nationwide and on Target.com beginning March 22.

NEW YORK — After Apple began giving consumers the option to receive paperless receipts, it seems that other retailers are following suit, according to published reports.