Digital Marketing

ORANGEBURG, N.Y. — OSL Holdings, a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, has launched its Equality Rewards Mobile platform, iPhone app and mobile website. 

The Equality Rewards iPhone app is downloadable free through the Apple App Store or you can sign-up through your smartphone.

Stanley Black & Decker is trying a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company. 

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America. 

This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.

New York -- Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.

WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

WASHINGTON — The National Retail Federation has launched Retail Jobs powered by NRF, a recruiting and search tool developed specifically for retailers and job seekers.

The job board will serve as a fundamental part of NRF’s This Is Retail: Careers, Community, Innovation campaign, launched in April.

New York -- Kate Spade Saturday, a new division of Kate Spade, has partnered with eBay Inc. to open four pop-up storefronts with shoppable windows across downtown Manhattan.

The format will consist of a large interactive screen, open for business 24 hours a day. Shoppers can browse and select from among some 30 products and checkout via the screen, with the product delivered in approximately one hour, or scheduled within the week. The pop-ups will be open from  June 8 through July 7.