Digital Marketing

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.

SAN FRANCISCO -- In what can only be a sign that the economic health of the country is improving -- at least for for higher-income consumers, Williams-Sonoma announced that net revenues for the fourth quarter of 2010 increased 9.7% to $1.195 billion versus $1.09 billion in the fourth quarter of 2010, including Internet net revenue growth of 27.2% and a comparable-store sales increase of 5.2%.

Diluted earnings per share on a GAAP basis were $1.05 for the quarter compared with 81 cents for the same period last year.

New York City -- A report released Tuesday by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

PAWTUCKET, R.I. -- Hasbro announced that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

Fort Myers, Fla. -- Chico’s FAS announced Monday that it has named Celia Rao Visconti as senior VP of marketing.

She will report directly to Cinny Murray, brand president of Chico's, and will oversee the brand's marketing strategy and initiatives. 

Rao Visconti was previously executive VP and chief marketing officer for New York & Co.

By Steve Cole, [email protected]

It doesn’t take much convincing to realize that we are in a Golden Age of the shopper. Retailers are no longer in charge of the information, pushing out what they want, when they want, to influence shoppers and win sales. Instead, shoppers today seek out the information themselves, much of it online, before they ever set foot in a store. In other words, they’re thinking for themselves. The horror!

MOORESVILLE, N.C. -- Lowe’s has joined the likes of Sears Holdings and Barnes & Noble in extending an invitation for a business partnership with online retailer affiliates.

“Lowe’s is committed to the communities where we do business,” said Gihad Jawhar, vice president of Lowes.com. “We sincerely hope businesses will consider Lowe’s as a partner.”

BENTONVILLE, Ark.  -- Through March 13, Sam's Club is offering an eValues trial to its advantage and business members. According to the company, the eValues program is an exclusive program that delivers tailored offers to consumers based on unique shopping patterns. The trial program will enable all Sam's Club members to receive a benefit usually afforded only to members with Sam's Club Plus.