Digital Marketing

The world of e-commerce is gearing up for the 9th annual Internet Retailer Conference and Exhibition, which will be held at Chicago’s McCormick Place West from June 4-7. This year's theme is "Breaking Barriers."

GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.

LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.

The boutique will showcase users' Instagram photos and regular photography in its online gallery.

BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.

Whiting, Ind. -- Survey results released Thursday by CouponCabin.com found that more than one-in-10 Americans say their shopping habits have put them in debt, with 20% saying the most amount of shopping debt they've been in exceeds $5,000.

The survey, conducted by Harris Interactive, also revealed that 41% of U.S. adults have created shopping debt of more than $1,000. Eleven percent consider themselves to be shopaholics.

PETALUMA, Calif. — Sport Chalet, a full-service specialty sporting goods retailer, will join MarketLive, a provider of e-commerce technology for high-growth merchants, to present a joint case study at the Internet Retailer Conference & Exhibition.

The case study will highlight how Sport Chalet has achieved strong online sales growth by leveraging MarketLive's content management features to create a unique and compelling brand experience for its customers.

San Francisco -- Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1.
 
The store will be anchored around a PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and see it come to life on a television screen overhead.

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).