Digital Marketing

NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

Largo, Fla. – Track Daily Deal, an online service for deal site shoppers, is launching new deal analysis reports. The reports evaluate daily deal sites on criteria such as how a site ranks against competing sites, how often and when it adds deals, how much consumers usually save and number of visitors.

Toy collecting is definitely not just for the small fry at Kidrobot, which has evolved from a cool toy store for kids and adults alike in New York City’s hip SoHo into a multimillion dollar retail and wholesale company.

By Lee Cote, [email protected]

 St. Augustine, Fla. – Barbecue product retailer Heaton Enterprises has reopened its online barbecue store Barbqrub.com. Although never officially closed, the site has added new products including and rubs and marinades as well as grills and grilling tools and will also soon expand its blog to offer best practices, product reviews and recipes.