Digital Marketing

HANGZHOU, China -- Gap Inc. is expanding its presence in China. The company announced that it has opened an online Gap store (gap.tmall.com) on Taobao Mall, the business-to-consumer platform within Taobao, China’s largest retail website. Gap's Taobao Mall store will offer a wide selection of stylish products from Gap, GapKids and baby gap, the company reported.

MINNEAPOLIS -- Target announced that as part of its Earth Month celebration, it is offering customers the chance to win a "Refresh Your Nest" home makeover worth up to $50,000 with the help of LEED accredited designer Sabrina Soto, as well as hundreds of other sustainable prizes. Guests can log on to Target.com/Eco to enter the sweepstakes.

The Target.com/Eco site also features sustainable products for purchase, sustainable decorating tips from Soto and coupons for use at Target stores.

NORTHBROOK, Ill. -- Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile app designed to help consumers live and shop more sustainably. The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices is an interactive, social media-enabled carbon footprint gauge powered by P&G's Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.

AUSTIN, Texas and WASHINGTON -- Whole Foods Market announced that it is teaming up with AFI-Discovery Channel Silverdocs Festival, the nation's leading documentary festival, to award $50,000 in grant money to filmmakers working in the green film genre.

San Francisco -- Gap said Wednesday it has opened an online store on China’s largest retail website.

Gap's Taobao Mall store, gap.tmall.com, will offer items from Gap, GapKids and baby gap.

KATY, Texas – Sue Miller Payton has been named director of marketing at Igloo Product Corp. In her new position, Payton will be responsible for all aspects of product marketing, promotion, advertising and public relations, cyber-marketing including all social media, special events and exhibits. She is based at the company’s corporate headquarters and primary manufacturing location in Katy, Texas.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

BOSTON -- Sports Authority has been named the official partner of Major League Lacrosse, the league announced. 

Under terms of the agreement, Sports Authority will become the exclusive national sporting goods retailer of the MLL.

GRAPEVINE, Texas -- The Nintendo 3DS is drawing quite a buzz, and GameStop announced that it will host events at more than 3,000 of its U.S. stores around the launch of the highly anticipated gaming device.

The company is opening its stores early on March 27, the day the Nintendo 3DS becomes available. GameStop reported that 800 stores nationwide will open at 12:01 a.m. and more than 2,400 stores will open early at 9 a.m.

SALISBURY, N.C. -- Food Lion announced that one lucky MVP customer will win free groceries for a year.

Customers can scan their MVP cards once a day at the in-store coupon kiosks, and they will be entered for a chance to win free groceries. Customers also can instantly win one of more than 200,000 free national and private brand items starting today through April 19. Free items will be awarded in the form of a coupon on the customer's MVP Savings Center coupon sheet which must be redeemed on the day it is issued.