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Digital Marketing

  • Celebrity chef helps Hy-Vee get families cooking

     WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

    Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

  • Walgreens installs electric vehicle charging stations

    Deerfield, Ill. -- Walgreens helped launch the nation’s first privately funded and comprehensive electric vehicle charging network with an initial station at its drug store at Belt Line Road and Montfort Drive in Dallas. The retailer is working with NRG Energy to install high-powered rapid charging eVgosm Freedom Stations at 18 locations across the Dallas/Fort Worth area,

  • Fresh & Easy promotion is in the bag

    EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag. Customers can submit their original bag designs at www.freshandeasy.com/designabag through May 15. Based on feedback Fresh & Easy has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada.

  • SpendingPulse: Retail growth solid in March

    Purchase, N.Y. -- Most retail segments showed solid year-over-year retail growth in March, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail and services sales.

    Electronics sales and department stores showed modest gains while luxury and e-commerce recorded strong growth. Some segments of the restaurant sector also showed strength in March.

  • Forest City and PlaceWise Media introduce Shoptopia Network

    Cleveland -- Forest City Commercial Management, in partnership with PlaceWise Media, announced Tuesday the launch of the Shoptopia Network.

  • Developers Diversified receives five MAXI awards

    Beachwood, Ohio -- Developers Diversified Realty Corp. said that it earned one MAXI Gold and four MAXI Silver awards for shopping center marketing and management programs at the International Council of Shopping Centers' Fusion Conference in Hollywood, Calif.

    In the Sales Promotions and Events category, a MAXI Gold was awarded to the 25 on the 25th event at Deer Park Town Center in Chicago. The center developed a wine-tasting promotion to showcase a local merchant and encourage shoppers to explore the center.

  • SheaMoisture coming to Walgreens

    AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

    "We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

  • Earth Day is in the bag

    Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

  • Whole Fools Day

    AUSTIN, Texas — Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website homepage to celebrate April Fools' Day.

    The homepage featured such items as "insects raised with compassion," stinky cheese lipstick and bizarre recipes. The retailer even featured a video about finding love at its stores on both the website and its Facebook fan page. Needless to say, it received many "likes."

  • Justin Bieber’s gives Walmart a hand

    In a move to generate online traffic and pre-orders for the upcoming release of Justin Bieber’s Never Say Never documentary, Walmart.com this week offered autographed copies of the DVD/Blu-Ray combo pack for $24.96. Bieber personally autographed 1,800 copies of the combo-pack, which chronicles his rise to become a pop phenomenon. The strategy appeared to work as by mid-day Thursday the autographed copies were no where to be found on Walmart.com, although there was plenty of other Bieber paraphernalia.

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