Digital Marketing

BOCA RATON, Fla. -- Office Depot didn’t have to look far in its search for a new agency of record, as the Boca Raton, Fla.-based office supplies and services company announced the selection of Fort Lauderdale-based Zimmerman Advertising.

NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.

MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.

Corona, Calif. -- The Promenade Shops at Dos Lagos, in Corona, Calif., announced it has changed its name to The Shops at Dos Lagos. This change kicks off the branding re-launch and includes a new logo design, website design, URL address to ShopDosLagos.com, and signage.

ST. PETERSBURG, Fla.  -- HSN announced that Betsy Olum has been appointed general manager beauty and merchandising strategy.  She will report directly to Lynne Ronon, HSN EVP merchandising.

New York City -- Survey results released Thursday showed that, for the first time since 2006, small business owners are shifting their focuses from just surviving to plotting growth.

According to the 2011 American Express OPEN Spring Small Business Monitor, entrepreneurs say they are expecting to hire and make necessary capital investments in their firms, signaling signs of an economic recovery.

By John Bajorek, [email protected]

Forest City Commercial Management in partnership with social shopping network, Shoptopia, kicked off Project Style, the award-winning fashion competition for guys and girls ages 13 and up. From April through August, Forest City shopping centers nationwide will select two fashion trendsetters for each center each round, during a five-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.

Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website.