Digital Marketing

Dick’s Sporting Goods has partnered with IMG academy to develop an innovative new digital training platform to help the retailer drive increased engagement with athletes looking to achieve peak performance.

KANSAS CITY, Mo. — Hallmark Cards has elected Claire Hughes Johnson, VP at Google to the company’s board of directors.

"Claire Hughes Johnson has broad experience in developing innovative new businesses and business models," said Hallmark vice chairman, president and CEO Donald J. Hall Jr. "Her knowledge of the rapidly changing digital space as well as her experience leading global business and product teams will help us as we consider new opportunities and develop strategic plans to expand our business."

FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel. 

Office Depot has launched a new rewards program with several loyalty enhancements even as it moves closer to consummating its merger with OfficeMax.

The company’s new program, called simply Office Depot Rewards, is designed to reward shoppers for spending money, sharing information about themselves and recycling. It is a novel approach that is intended to offer a more customized approach to shoppers’ unique behaviors and preferences.

LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year. 

Los Angeles - Sport Chalet said Tuesday it has launched its fourth-consecutive Treasure Hunt dive, which invites certified scuba divers to participate by diving to find six sunken treasure bars hidden in diving locations off the northern and southern California coasts and in a special marine destination in Arizona.

From June 25 to 18, Sport Chalet will release one clue every Tuesday and Thursday to help divers identify the secret locations of the six gold-painted treasure bars; clues will be posted online and in all participating Sport Chalet retail stores.

ATLANTA — The HoneyBaked Ham Company is gearing up for aggressive growth in the Northeastern U.S., and plans to sign more franchise deals in areas where demand for the brand is growing.

Clearwater, Fla. – Multichannel retailer/product marketer As Seen On TV is taking advantage of the burgeoning crowd-funding trend to let its customers help decide what new products will be available for sale. Partnering with crowd-funding software provider Launcht Inc., As Seen On TV will allow inventors to upload video, images, design specifications and marketing strategies relating to their product ideas onto its e-commerce site. Customers will then be able to comment on, review and make prepurchases of products.