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Sport Chalet launches Treasure Hunt challenge for divers


Los Angeles - Sport Chalet said Tuesday it has launched its fourth-consecutive Treasure Hunt dive, which invites certified scuba divers to participate by diving to find six sunken treasure bars hidden in diving locations off the northern and southern California coasts and in a special marine destination in Arizona.

From June 25 to 18, Sport Chalet will release one clue every Tuesday and Thursday to help divers identify the secret locations of the six gold-painted treasure bars; clues will be posted online and in all participating Sport Chalet retail stores.

In conjunction with TUSA, Aqua Lung, BodyGlove, Sherwood, Mares, Pelican, Watershot and Atomic Aquatics, Sport Chalet will officially drop the treasure bars into the water on July 8, giving divers from California and Arizona a chance to collect several clues before diving for the prizes.

"At Sport Chalet, our experts aim to bring our customers extraordinary experiences when it comes to pursuing the sport they love. Sport Chalet was built on diving, so our Treasure Hunt dive is the perfect opportunity to reward our customers for their loyalty to not only Sport Chalet, but also to the underwater world of Scuba diving," said Craig Levra, chairman and CEO of Sport Chalet.

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