Digital Marketing

MOUNTAIN VIEW, Calif. — When one thinks of space exploration and space travel, Paypal is hardly the first thing that comes to mind. But the eBay company is spearheading an initiative that is paving the way for space commerce.

With the help of the SETI Institute and the Space Tourism Society, PayPal Galactic aims to make universal space payments a reality. Paypal president David Marcus was joined by astronaut and author Buzz Aldrin to announce the initiative’s launch. 

Welcome to the new and improved Chain Store Age! We've changed the size of our magazine (yes, the pages are bigger — it's not your imagination), and updated the style and size of our type fonts with the goal of making CSA more reader-friendly and allowing us to incorporate more visuals going forward. We've also introduced a new logo, one that better reflects retailing's omnichannel environment.

Dick’s Sporting Goods has partnered with IMG academy to develop an innovative new digital training platform to help the retailer drive increased engagement with athletes looking to achieve peak performance.

KANSAS CITY, Mo. — Hallmark Cards has elected Claire Hughes Johnson, VP at Google to the company’s board of directors.

"Claire Hughes Johnson has broad experience in developing innovative new businesses and business models," said Hallmark vice chairman, president and CEO Donald J. Hall Jr. "Her knowledge of the rapidly changing digital space as well as her experience leading global business and product teams will help us as we consider new opportunities and develop strategic plans to expand our business."

Austin, Texas – Digital coupon provider RetailMeNot is expanding into Canada with the launch of its new RetailMeNot.ca site. The site provides Canadian consumers with access to thousands of digital coupons for more than 6,000 retailers doing business in Canada.

DALLAS — 7-Eleven is looking to leverage social media this summer with a limited duration offer designed to generate traffic at the retailer’s more than 10,000 worldwide locations.

The announcement comes on the heels of Dunkin’ Donuts’ decision to focus more on its beverages and Starbucks’ announcement that it would be raising prices on select beverages. 

St. Louis and Columbus, Ohio, are ground zero for a new initiative from News America Marketing that blends e-commerce with the traditional free-standing insert.

ATLANTA — The HoneyBaked Ham Company is gearing up for aggressive growth in the Northeastern U.S., and plans to sign more franchise deals in areas where demand for the brand is growing.