Digital Marketing

St. Louis -- Mobile retail and navigation service aisle411 announced that WinCo Foods has deployed the aisle411 platform in its 79 stores.

With the aisle411 App, users can instantly locate products in stores down to the specific section of the aisle, manage shopping lists, share experiences with friends via social media integration, and find mobile coupons.

WinCo operates more than 79 stores and four distribution centers in the states of Washington, Idaho, Nevada, California, Oregon and Utah.
 

By Diane Buzzeo, DianeBuzzeo@abilitycom

SAN FRANCISCO — Gap Inc.'s online boutiqe Piperlime announced that Rachel Bilson, Olivia Palermo and Byrdie Bell will join Rachel Zoe as guest editors to kick off the fall season.

“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, VP and general manager of Piperlime.  “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

NEW YORK — The third annual Fashion’s Night Out -- created by Vogue editor Anna Wintour -- kicked off on Thursday, Sept. 8, at 6 p.m. Although the shopping extravaganza has spread to more than 100 U.S. cities as well as select cities abroad, its nexus remains in New York City. More than 1,000 Big Apple merchants and designers are participating in the event, which is the kickoff to the city’s Fashion Week industry gathering.

BENTONVILLE, Ark. — Sam's Club has tapped eight all-star executive chefs to provide customers with restaurant-quality mealtime solutions.

New York City -- The third annual Fashion’s Night Out -- created by Vogue editor Anna Wintour -- is set to kick off on Thursday, Sept. 8, at 6 p.m. Although the shopping extravaganza has spread to more than 100 U.S. cities as well as select cities abroad, its nexus remains in New York City. More than 1,000 Big Apple merchants and designers are participating in the event, which is the kickoff to the city’s Fashion Week industry gathering.

Chicago -- General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11. 

ROCHESTER, N.Y. — Eastman Kodak Company announced that it had entered into an exclusive offering with HSN to sell the Kodak Easyshare Touch M5370 Digital Camera on Sept. 4 to celebrate 100 Million cameras sold over the last fifteen years.  The camera was available at a special price on HSN for $149.95 including free shipping through Sunday, Sept. 4.  

NEW YORK  — Spanish retailer Zara is giving consumers greater access to its European style with the launch of its first U.S. e-commerce site.