Digital Marketing

NEW YORK, N.Y. — eBay Enterprise has partnered with OrderGroove so it can integrate its commerce technology with the subscription commerce solutions provider’s retail platform and offer subscription programs to its vast network of omnichannel retail clients. 

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

NEW YORK — H&M has made a lot of its U.S. customers happy with the launch of its Shop Online store, namely those who prefer the convenience of online shopping over having to go to the retailer’s brick-and-mortar stores. 

The retailer also stands to reach new potential customers who don’t have a store anywhere near them, but are familiar with the brand. 

Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.

Dodgeville, Wis. – Spending for back-to-school apparel looks strong this year, with more than 95% of parents willing to spend up to $100 just on an outfit for the first day of school. Results of the Lands’ End 2013 Back to School Survey also indicate 92% of parents say a backpack is the single most important back-to-school item for purchase this year.

Coldwater Creek, a leading multichannel retailer of women’s apparel, jewelry and accessories, is leveraging Alliance Data Systems Corporation’s Retail Services business to expand its co-branded credit card program and launch a Coldwater Creek private-label credit card program. 

Boston -- Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.

Back-to-school season is underway in Canada and for Target, which opened its first stores in Canada earlier this year, the stakes could not be higher.