Digital Marketing

HOFFMAN ESTATES, Ill. — Kmart announced that it is launching the Latina Smart Fund in celebration of National Hispanic Heritage Month. Promoted through Kmart's Latina Smart Facebook page, the Latina Smart Fund will award $25,000 in scholarships to graduating high school seniors and/or students currently enrolled in college, technical or trade schools.   

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

SEATTLE and NEW YORK — While the threat of having to collect state sales tax still looms, Amazon.com continues to find new revenue sources. The company announced Tuesday that it will become the largest third-party seller of Hearst magazine subscriptions through an expanded agreement with Hearst Corp. Inc. (NASDAQ: AMZN - News) and Hearst Corporation today announced that the two companies have entered into an expanded, multi-faceted consumer marketing, e-commerce and content relationship.

NEW YORK – Holiday music playing throughout Toys “R” Us’ flagship store in New York City’s Times Square helped set the stage for chairman and CEO Jerry Storch’s take on what’s to come this season.

New York City -- Toys “R” Us is cutting back on the number of temporary holiday stores it opens this year compared with last, but it is significantly expanding the number of exclusive products it offers, chairman and CEO Jerry Storch said at a press conference Wednesday. The retail chief’s bet on the hottest toy of the season: Animal Planet’s Air Swimmers line (helium-filled, radio-controlled flying fish), which will be available only at Toys “R” stores and via its website.

New York City -- Saks has named Denise Incandela to the newly created role of chief marketing officer for Saks Fifth Avenue.

Incandela, who joined Saks Fifth Avenue in 1999, will continue as president of Saks Direct.
 

Portland, Ore. -- Daily deal site LivingSocial said Tuesday that it has reached new records with its first nationwide grocery deal, implemented with Whole Foods Market.

The debut deal offered shoppers $20 worth of products at Whole Foods for $10.

JACKSONVILLE, Fla. — Stein Mart announced that it has partnered with its new ad agency, ArnoldNYC for the launch of "Love at First Find," a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting of digital, social media, TV, print and radio – stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website, the company reported. The campaign is the first work from ArnoldNYC since being named Stein Mart's agency of record in June.

Jacksonville, Fla. -- Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.

"Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website.

Uniqlo is popping-up all over Manhattan. As the prelude to the opening of its Fifth Avenue global flagship in October, the Japanese apparel retailer opened four temporary “Brand Shops” around the city. Each location is cleverly designed and smartly outfitted.