Digital Marketing

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

Winnipeg, Manitoba — Silver Jeans Co. has announced the opening of a loft concept store at La Plaza Mall in McAllen, Texas, on Sept. 13.

“We put a lot of work into making sure the store environment represents our brand,” said Michael Silver, Silver Jeans’ CEO. The 1,536-sq.-ft. loft will feature digital technology with a mobile point-of-sale system. A 6-ft media wall will display the latest ad campaign and music videos.

SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

New York -- Rabeanco, known for quality leather accessories and fashion forward styles, opened its first American storefront, in the Westfield Santa Anita Mall, Arcadia, Calif. It is the first of three U.S. locations the company plans to open in 2013.  

Designed by Rabeanco in collaboration with interior designer Yukiharu Takematsu, the 2,000-sq.-ft. store has a modern, chic interior. A 7-ft.-high video display flashes various product and glossy ad campaign images.

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

Irvine, Calif. -- Photo-sharing site Socialbliss is launching a new social commerce platform called Marketplace. The Socialbliss Marketplace gives users the ability to list their own items for sale and link those pieces to inspiration images already existing on the site. This allows a viral conversation to begin which can lead to an item being sold.

Listing is free and backed by a 20% commission fee structure. Globally shoppable inventory on Socialbliss has hit $4.8 million.

Toronto, Ontario – More than four-in-10 (44%) Canadian back-to-school shoppers want more online options. A new survey from Staples Canada, the Staples Back-to-School Annual Study, also indicates that 70% of Canadian back-to-school shoppers consider a back-to-school budget important.

The survey also uncovered a number of regional differences in back-to-school preferences, such as:

San Jose, Calif. -- Retailers are cautiously optimistic about the 2013 holiday season, with 60% forecasting revenue growth in excess of 10%, in line with industry forecasts, according to a survey by Baynote, a provider of personalized customer experience solutions.