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Digital Marketing

  • Survey: Retailers plan to open more stores due to lower rents

    Los Angeles -- A report released Tuesday by commercial real estate firm C.B. Richard Ellis said that 59% of U.S. retailers plan to open more stores due to the attractive rental rates available in the current market environment.

  • TRU looks to scare up sales with in-store 'spook'tiques

    WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

  • Patriot, Knick to help Kmart promote Protege campaign

    HOFFMAN ESTATES, Ill. — Kmart announced that Roger Mason, Jr. of the New York Nets and Deion Branch of the New England Patriots will be featured in the company's social campaign for Protege, the company's exclusive footwear and apparel collection.

  • DLC Management launches social media initiative

    Tarrytown, N.Y. -- DLC Management Corp, a national owner and operator of open-air shopping centers, announces Wednesday the launch of a new social media initiative that includes both business-to-business and business-to-consumer social networks.

  • Barnes & Noble narrows loss, digital and Nook sales up 140%

    New York City -- Barnes & Noble said Tuesday it narrowed its net loss in its fiscal first quarter as sales of its Nook e-book reader and e-books helped offset lower physical book sales. The chain, which recently received a $204 million investment from former suitor Liberty Media, said sales of Nooks, e-books and magazines and other digital content and accessories, rose 140% to $227 million during the quarter.

  • Banana Republic flagship to debut in Paris in December

    San Francisco -- Gap announced Monday that it will open its first Banana Republic store in France in Paris in early December. The 15,952-sq.-ft. store will be located on Avenue des Champs Élysées, one of the most popular international shopping destinations in the world.

    “Following the success of our London and Milan openings, we are delighted to bring Banana Republic to Paris and take another exciting step in our international growth strategy,” said Stephen Sunnucks, president, International, Gap.
     

  • Retail Marketers: Step Out of the Past and Into the Cloud

    By Arthur Sweetser, [email protected]

  • Victoria's Secret brings the sexy back to workouts

    NEW YORK — Victoria's Secret announced that it has launched a new line of workout gear called "VSX Sexy Sport." The collection will feature sports bras, yoga pants, tank tops, athletic shorts, accessories and other workout clothing pieces all designed with fit in mind, the company reported. 

    The collection is available in a variety of colors in sizes XS to large. Items are priced from $24.50 to $68.50.

  • Sears engages social media for charitable campaign

    HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

    Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

  • Study: 'Connected' consumers shop, recommend favorite retailers more often

    SAN MATEO, Calif. — New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more. The data also revealed different ways in which men and women interact and connect with retailers, which may be useful as retailers plan their holiday marketing campaigns.

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