Digital Marketing

BOCA RATON, Fla. — Office Depot is not forgetting college students during the highly competitive back-to-school season, and to meet that segment’s unique needs, it has teamed up with Chegg, a student hub that offers various services to college students, including textbook rentals.

GRAPEVINE, Texas — As retailers large and small vie for foot traffic during the highly competitive back-to-school season, GameStop is focusing its efforts on the segment of its market that is on summer vacation.

The multichannel video game retailer has launched a five-week Summer Playcation promotion the offers gamers deals now through Aug. 18 in all U.S. GameStop locations.

New York – Gilt.com is launching the Gilt Insider Program, a new free rewards program offering Gilt members the opportunity to earn points for free by interacting with the site. Activities such as making purchases, referring friends and visiting online sales earn members points they can redeem for benefits such as access to early sales, exclusive discounts, free shipping and invites to special events.

J.C. Penney is counting on a familiar blend of promotional tactics for the 2013 back-to-school season after a slate of merchandising initiatives and a free haircut offer ended horribly last year.

The department store retailer is touting the availability of some familiar brands and promotional pricing along with a new Joe Fresh Kids brand, expanded Levi’s assortments, free customization kits with the purchase of backpacks and shoes during August and dedicated landing pages at Jcp.com for key brands such as Arizona, Levi’s and Total Girl.

Austin, Texas – Digital coupon provider RetailMeNot launches its IPO on Friday of 9,090,908 shares of its Series 1 common stock at a price to the public of $21 per share. Shares will be available on the Nasdaq Global Select Market under the ticker symbol "SALE." Of the shares in the offering, 4,545,454 shares are being offered by RetailMeNot and 4,545,454 shares are being offered by selling stockholders.

Pet retailers will head to the SuperZoo Pet Products Expo in Las Vegas next week, looking for innovations to grow sales, and one potential big-ticket item is the Summer Splash, from the Ultimate Dog Pool, a new supplier of inflatable pools for dogs.

The inflatable dog pool designed for medium to large size dogs will be on display at booth #4470 July 23-25, seeking distribution opportunities at the expo.

San Francisco – On July 19, online transportation service provider Uber is offering a one-day promotion where mobile customers could use the Uber app to order on-demand ice cream from an ice cream truck.

App users in 33 global cities, including 22 in the U.S. and Canada, have a one-day “order ice cream” option on their app. If one of several ice cream trucks deployed in each city is available, customers can order a bundle of five to six ice cream treats with payment directly charged to their Uber account.

NEW YORK — U.S. consumers spent more in June, as real home prices and initial unemployment claims continued to improve, according to the Deloitte Consumer Spending Index for June 2013.

The index comprises four components of tax burden, initial unemployment claims, real wages and real home prices, increased to 4.3 from a reading of 4.2 the previous month.   

Following is a summary of the four main components of the Index: