Digital Marketing

New York City -- Aeropostale has launched international shipping, and consumers in more than 90 countries worldwide can now purchase directly from Aeropostale.com, The site’s international expansion is being powered by FiftyOne Global Ecommerce.

WASHINGTON — The National Retail Federation has announced a major year-long campaign to help support the retail industry and the jobs it helps create. A centerpiece of the campaign – which will include lobbying, grassroots, advertising, social media, earned media and more – is www.RetailMeansJobs.com, an interactive web site and action center designed to encourage engagement on behalf of the retail community’s agenda.

San Diego -- IBM on Tuesday at its Smarter Commerce Global Summit announced three new cloud and on-premise offerings designed to help organizations respond automatically to shifting consumer business trends.

Washington, D.C. -- The National Retail Federation has launched a year-long advocacy campaign to advance a “Jobs, Innovation and Consumer Value Agenda” on behalf of the U.S. retail industry.

Chicago -- A survey released Monday by Mintel Inspire found that bargain-hunting has become a desirable pastime among shoppers.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year, while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

NAPERVILLE, Ill. — OfficeMax announced the fifth anniversary of its A Day Made Better program to support teachers. Through the program, OfficeMax will surprise 1,000 teachers on Oct. 4 with $1,000 each worth of school supplies. 

MOORESVILLE, N.C. —  Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing. The company's new tagline, "Never Stop Improving," will replace "Let's Build Something Together," in a new advertising campaign that launched Monday.

NEW YORK — One-in-six Americans (15%) uses an e-reader device, a new study from Harris Interactive found. This is up from less than 1-in-10 (8%) last year. 

Widespread reports surrounding the launch of the Missoni for Target brand last week had surging demand causing the company’s website to crash and stores disappointing customers because they prematurely ran out of merchandise. The unexpected run on Missoni even prompted the company to take the unusual step of issuing a public statement.

CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.