Belk launches Pinterest-based bridal campaign

Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.



Consumers will then be directed to the Belk wedding registry site, where they can set up their own wedding registry. In addition, Belk also created unique pin boards based on different bridal types that consumers can browse for wedding ideas.