New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.
Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods.
Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.
Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.
As part of its efforts to strengthen its digital footprint, Walmart has launched its first-ever original reality series developed specifically for the Web.
The new weekly Web series highlights 20 finalists in the Walmart Get on the Shelf contest, which encourages entrepreneurs to present products to Walmart customers.
New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.
Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.
If it feels like summer just ended, that’s because it did: the first day of fall was Sept. 22. But you can bet your bottom dollar that retailers aren’t going to let a little thing like the calendar get in the way of moving forward with their holiday plans. In fact, if the recent spate of depressing economic news is any indicator, this year some brands might literally be betting their bottom dollar on the anticipated holiday sales boost.
Bentonville, Ark. -- Walmart is launching its first-ever original reality series developed for the web. The new weekly web series highlights 20 finalists in the Walmart Get on the Shelf contest, which lets entrepreneurs present products to Walmart customers.
San Francisco -- Piracy and discoverability are the top issues facing app developers today, with 26% of app developers reporting their apps have been pirated. A survey of more than 250 app developers App Developers Conference (ADC) also shows that a similar 26% found that their apps had been hacked, or obtained without proper payment.
