Digital Marketing

As part of its efforts to strengthen its digital footprint, Walmart has launched its first-ever original reality series developed specifically for the Web. 

The new weekly Web series highlights 20 finalists in the Walmart Get on the Shelf contest, which encourages entrepreneurs to present products to Walmart customers.

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

Atlanta – Independent bookstores are reportedly growing sales at a healthy rate despite stiff competition from Amazon.com. According to an article in Fortune, American Booksellers Association figures show that independent bookstore sales in the U.S. grew 8% last year and are on track to grow at a similar pace this year.

Washington, D.C. -- Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year. New figures from the National Retail Federation (NRF) indicate the average consumer will spend $75.03 on Halloween this year, down 6% from $79.82 last year.

However, average overall spending on Halloween has increased 54.7% since 2005, with total spending estimated to reach $6.9 billion in 2013. Other NRF figures include:

In a move designed to expand its existing consumer base, Gerber has launched its 2013 photo search, leveraging social media to encourage parents or legal guardians of children up to 48 months of age to participate. 

Participants are asked to upload a recent photo of their children on the Gerber Facebook page for a chance to win a grand prize of $50,000 as well as the chance for their child to star in a future advertisement for Gerber. In addition, six Milestone winners will be selected based on Facebook fan votes. Photo entries are being accepted now through Oct. 27.

Ann Arbor, Mich. – Domino’s Pizza begins a national campaign today promoting its enhanced online ordering profiles platform, allowing customers the ability to save information and reorder their favorite order in as little as five clicks, or about 30 seconds.

Customers who order at dominos.com can create their pizza profile by saving their favorite order, as well as address and payment information, then accessing the new 'Your Easy Order' and 'Your Recent Orders' sections in the future to reorder in as few as five clicks.

Traditionally, retailers relied on advertising and direct response to succeed. To make more money, retailers simply let more people know about their stores and products.

San Francisco -- Piracy and discoverability are the top issues facing app developers today, with 26% of app developers reporting their apps have been pirated. A survey of more than 250 app developers App Developers Conference (ADC) also shows that a similar 26% found that their apps had been hacked, or obtained without proper payment.