Digital Marketing

Washington, D.C. -- A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

New York City -- Saks Fifth Avenue announced the availability of its shopping application for the iPad. The free app, available worldwide from the Apple App Store, is an entirely shoppable app, and customers can create wishlists that can be shared through email, Facebook, and/or Twitter.

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.

New York City -- Tiffany & Co. on Monday launched its first annual web-based Corporate Responsibility Report.

The website (tiffany.com/sustainability) details the jeweler’s 2010 sustainability performance, and provides insight into its standards and operations regarding the sourcing of precious materials, as well as includes information on eco-friendly packaging and catalogs.
 

By Jacqueline Zenn, [email protected]

HOFFMAN ESTATES, Ill. — Sears Holdings announced that its Sears Outlet stores will honor competitor's Black Friday ads through Nov. 30. Customers may bring in a Black Friday ad they find online, and if Sears Outlet has the same item model, brand and color in the store, they will match the price at the time of purchase, even if it is before Black Friday. Full price match details are available at www.searsoutlet.com/holidaypricematch.

Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.

BENTONVILLE, Ark. — Walmart announced that it is starting its Black Friday promotions at 10 p.m. on Thanksgiving Day (Nov. 24), raising the question: "Should we just call it Black Thursday already?"

For the first time, Walmart will open its stores at 10 p.m. to offer customers special savings on top toys, home and apparel. Deals include Barbie dolls for $5 each, a $20 inflatable snowman, a 20-piece Paula Deen cookware set for $86.44 and kids character sleepwear sets for $4.47. 

Menomonee Falls, Wis. -- Kohl’s Corp. reported Thursday that profit for the quarter ended Oct. 29 rose 20% to $211 million, compared with $176 million in the year-ago period.

The retailer cited cost cuts and strong demand for exclusive brands for the strong performance, which matched Wall Street expectations.