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Digital Marketing

  • Deloitte Consumer Spending Index dips in August

    New York – The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, slightly dipped in August.

  • Target does design deal with Peter Pilotto

    Talk about planning ahead. Target has announced a new collaboration with designer Peter Pilotto that won’t hit stores or the Internet until February 2014.

  • Gap extends ads to digital, social, mobile space

    New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

  • Gap leverages digital, social, mobile space in new ad campaign

    Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

  • Ethan Allen appoints former ad exec as chief brand officer

    DANBURY, Conn. — Ethan Allen Interiors has appointed Dave Moore as the company’s VP and chief brand officer.

    “Ethan Allen has been here for over 80 years,” Ethan Allen’s chairman, president, and CEO Farooq Kathwari explains, “but we must do everything we can to make sure our brand is as relevant today and tomorrow as it has always been.”

  • Twitter tweets plans to file for IPO

    Twitter is going public and announced its intention to file for an IPO with a tweet.

    “We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

  • Study: Images on mobile devices drive young consumer purchases

    London -- Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

    Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

  • Walmart enlists kids to help select ‘hot’ holiday toys

    Bentonville, Ark. -- Walmart on Thursday announced its annual holiday top toy list, but this year’s list has a new spin: It was put together with the help of kids. The chain brought together 1,000 kids ages 18 months to 10 years to test, play with, and help select the top toys for the season.

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