Digital Marketing

New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers.  I

In other findings:

New York – Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.” The study also shows that 67% of Millennial men use mobile phones to shop, compared to 52% of Gen X men and 29% of Baby Boomer men.

Largo, Fla. - Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API. The Valpak.com “Save to Google" feature will be available for desktop and mobile web users later this week.

New York -- Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

Columbus, Ohio – DSW Inc. is opening a new store in Eatontown, N.J., on Sept. 26.

The store will be located at 135 Route 35 in Eatontown. Customers will be eligible to participate in the DSW Rewards loyalty program as well as the DSW Shoe Lover program on Facebook which enables them to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

New York -- New York City drugstore operator Duane Reade, a division of Walgreens, on Tuesday celebrated an important social milestone — surpassing one million followers on Twitter — with a gala event at the chain’s flagship on Wall Street. From September 2012 to date, the regional retailer has organically grown its Twitter following by 6,709%, making it one of the fastest-growing accounts on Twitter year over year. With 1.1 million followers at latest count, the chain is believed to be the most followed retailer in the drug, food and mass arena.

Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.