Digital Marketing

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.

The app uses Facebook data to recommend gifts to consumers, on the company's Facebook page. It is one of the first products to roll out of @Walmartlabs, a unit of the company charged with developing social-networking and mobile technologies for the retailer.

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

Inland US Management, Inland Southwest Management and Inland Pacific Property Services, subsidiaries of Inland Western Retail Real Estate Trust, have kicked off an ugly sweater contest on its holiday website, HolidayFunForAll.com, developed in partnership with Studio 318 out of San Diego. Contest participants are asked to answer a few basic questions and upload a photo of their worst “knitmare” to the website.

HOFFMAN ESTATES, Ill. — Sears announced that it is offering free delivery of fresh cut Christmas trees to customers when they order them via Sears.com. Through Dec. 15, customers can go to Sears.com to order their own Fraser fir from the North Carolina Blue Ridge Mountains and have it delivered for free directly to their home, apartment or office. 

The strong customer traffic and sales trends retailers’ experienced Thanksgiving weekend extended into Cyber Monday when shoppers maintained their record pace of spending and propelled online sales to new heights.

Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.

Lewisville, Texas -- Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.

Hampstead, Md. -- JoS. A. Bank Clothiers said that net income for the third quarter of fiscal year 2011, ended Oct. 29, 2011, increased 19.3% to $15.0 million verses $12.6 million in the year-ago period. However, the chain warned that its forth quarter has started out more slowly than expected, and that it has adjusted its December merchandising and marketing plans for the stores.

Total sales increased 21.0% to $209.6 million, from $173.3 million. Same-store sales rose 14.6% and direct marketing sales increased 28.6%.

New York City -- comScore reported that Cyber Monday sales totaled $1.25 billion, up 22% from last year, making it the heaviest online spending day in history. Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

London – WorldPay, the global leader in payment processing has appointed Charlotte Speller, VP global marketing, for the e-commerce division of the business.

Charlotte joins WorldPay from Sage Pay, where she was head of marketing and PR and publisher of e-commerce and payments magazine Moving Money.