Digital Marketing

Pittsburgh – Internet coupon provider MyCoupons.com is launching a responsive design website. The new website presents a cleaner, contemporary, responsive design that adapts itself to all digital platforms: web, tablet, and mobile.

The new infrastructure also improves the user experience with better and faster search capabilities for the thousands of coupons and promotional codes available on the site from more than 9,000 online merchants.

Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from BluePromoCode.com, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

New York – 99dresses is introducing a mobile iOS app. 99dresses offers a virtual “clothes swap party” where women list unwanted fashion items and receive virtual “buttons” they can use to claim apparel items listed by other customers. The item listed is then emailed a prepaid USPS shipping label.

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Saks Off 5th has launched its online store, saksoff5th.com. It joins a list of closeout retailers that are getting comfortable in the e-commerce market. The online store will offer up to 55% off merchandise year-round.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

Cleveland – Sherwin-Williams is releasing a new consumer app for Google Glass, called ColorSnap Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.