Weis Markets expands loyalty program with gold preferred customer membership

SUNBURY, Pa. — Weis Markets recently expanded its loyalty card program with a gold preferred customer offering that customizes offers for regular shoppers who spend at least $3,500 in a calendar year.

"Once a calendar year Weis will send out gold cards to qualifying customers based on their shopping habits the previous year," the grocer stated on a website explaining the deal. "The gold card will have an expiration date printed on it, and if you qualify again the next year you’ll automatically be sent a new card."

With gold preferred status, customers will receive personalized coupon offers through the mail and through e-mail on a regular basis. Those offers will be good only for the intended gold preferred shopper, according to the website.