Digital Marketing

It’s easy these days to get caught up in the frenzy as online sales growth outpaces total retail sales growth. But let’s not lose sight of an important fact: The physical store still remains the most crucial brand touchstone for shoppers. It’s also where the overwhelming majority of retailers still rack up their volume. And according to nearly every reputable forecast, that isn’t likely to change anytime soon.

Local cues and digital influences on the rise

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

Goleta, Calif. -- Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.  

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

Los Altos, Calif. -- Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

Los Angeles – The Coffee Bean & Tea Leaf has experienced significant lift across key social metrics such as local Facebook fans and impressions using the MomentFeed location-based marketing platform.

New York -- Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association.
 
Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products. Consumers surveyed say they spend about one quarter of their at-home food dollars on specialty options like artisanal chocolates, cheeses and oils.

Las Vegas — Miracle Mile Shops on the Las Vegas Strip has launched, a new leasing website that provides prospective tenants with detail about the 475,000-sq.-ft retail property surrounding Planet Hollywood Resort & Casino.

Live now, the website highlights the center’s sales per sq. ft. for current retail and dining operations, two live entertainment venues and 3,700 hotel rooms with 98% occupancy at the connected Planet Hollywood Resort & Casino and Hilton Grand Vacations Elara.