Digital Marketing

Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy's, Radio Shack, Lowe's and Target.

New and improved features to this year's Black Friday Deal Finder include:

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

Promotion and pricing intelligence leader Market Track has acquired Competitrack to bolster its digital and electronic media capabilities and provide richer insights to retailers and consumer goods companies.
 
Chicago-based Market Track provides clients with retail promotion, real-time e-commerce and pricing intelligence solutions in North America while New York-based Competitrack is a leading provider of directly placed product and image data across 22 media channels including TV, print, radio, online display, online video, social and mobile advertising.

Wayne, N.J. – Toys ‘R’ Us is launching its digital wish finder, a dedicated website providing an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog, on Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

San Jose, Calif. -- Lance Thornswood, longtime general manager of user experience, e-commerce and creative for Target.com and interactive marketing, has been tapped to head up inRetail, a new division being launched by The Stephenz Group, one of Silicon Valley’s largest independent branding, marketing and digital agencies. The specialized division will address the growing consumer demand for omni-channel retail.

First Data Corporation, a leading global e-commerce and payment processing provider, has acquired Perka, a smart loyalty platform.

Perka became a First Data subsidiary on Oct. 4, and continues to operate autonomously as an innovative entrepreneurial company led by its current management and product development team. Financial terms of the deal were not disclosed.
 

St. Petersburg, Fla. -- HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

Toys ‘R’ Us plans to launch an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.