Digital Marketing

Wayne, N.J. -- Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.

OfficeMax has joined the growing list of retailers that plan on opening most of its stores at 8 p.m. Thanksgiving, ahead of Black Friday. The office supplies, technology and business services retailer will entice consumers with doorbuster deals and significant Black Friday savings at OfficeMax.com starting at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will run through Saturday, Nov. 30, in stores and online.

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch the first-ever intelligent vending experience in the New York City subway system Monday, Nov. 4.

New York -- Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store.  In the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.

PriceGrabber, a leading distributed e-commerce platform and shopping site, conducted its Winter Holiday Shopping Survey and found that 69% of consumers plan to shop at the same retailers at which they shopped last year.

Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy's, Radio Shack, Lowe's and Target.

New and improved features to this year's Black Friday Deal Finder include:

Fort Worth, Texas – RadioShack has pulled out all the stops for its new hometown location in Sundance Square in downtown Fort Worth, Texas, opening a retro-styled store that speaks to the heritage of the brand and locale. Set to open Oct. 30, it will be the tenth RadioShack concept store to open nationwide, but the first to feature a custom design.