Digital Marketing

Plano, Texas -- J. C. Penney Company has teamed up with the shopping app, Shopkick. Shoppers will be able to earn "kicks," Shopkick’s proprietary reward currency, along with special offers from Penney, when visiting the retailer’s store locations across the country.

Minneapolis – Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations). And for the first time, Target will promote the concept of Cyber Week, with an ad campaign Dec. 1 through Dec. 3 that focuses on Cyber Week deals including Cyber Monday.

Despite the challenging economic landscape and a decrease in firearms sales, Cabela’s comparable store sales for the third quarter ended Sept. 28 increased 3.9% — the company’s eighth consecutive quarter of comp store sales increases. Excluding firearms, comparable store sales increased 5.3%.

Target is getting ready for the holidays with a big multichannel push that includes expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 — a service that is now available in about half of the chain’s locations.

Target will run an ad campaign Dec. 1 through Dec. 3 that promotes deals during Cyber Monday and the rest of Cyber week.

New York -- The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new study by Berglass + Associates and Women’s Wear Daily.

The study, “What Happens When Millennials Get the Wallet,” found that retailers do not fully understand the needs of Millennials and are employing business strategies and tactics that do not apply to this customer.
 

Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette, and enlisted Kate Upton as team captain.

The star-studded lineup of Movember supporters also includes Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and New England Revolution defender Kevin Alston.

Austin, Texas - The current state of the economy will drive 41% of consumers to look for ways to save money on their holiday shopping this year, seeking out bargains and coupons. According to the new annual holiday shopping and coupon usage survey from Offers.com, about half of people (51%) make a holiday gift list, and 62% set a budget for their holiday gift shopping.

Other holiday-related findings from the survey include:

Palo Alto, Calif. -- PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows, customers are 2.5 times more likely to buy when engaged on multiple channels.