Digital Marketing

FORT WORTH, Texas — RadioShack has made an agreement with Malaysian retail group Berjaya Retail Berhad that will expand RadioShack's global footprint across 10 Southeast Asian countries.

Under the long-term agreement, Berjaya Retail (Cayman) Limited as franchise developer is expected to open at least 1,000 franchise locations across the Association of Southeast Asia Nations within the first 10 years. Its subsidiary in Malaysia, Berjaya RS Sdn. Bhd., expects to open its first RadioShack locations later this year in Kuala Lumpur.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.

SUNBURY, Pa. — Weis Markets is expanding its presence in the digital space.

The company earlier this month launched a free mobile application, which allows customers to view its weekly circulars and compile detailed shopping lists on their iPhone and Android smartphones. Settings for the app can be customized so customers can view weekly circular specials at their local store and lists can be synchronized between the list on their device and their list on WeisMarkets.com. Additional features include:

BENTONVILLE, Ark. —  Of all the mobile games out there, perhaps none is as popular, or addicting as Angry Birds. And the Angry Birds phenomenon doesn't end with digital games; plush toys, board games and costumes have all been inspired by this app. As the world's most-downloaded mobile game, it is no surprise that Rovio Entertainment would want to team up with Walmart for the newest version of Angry Birds, which will be released in app stores on March 22.

NEW YORK — Macy’s on Wednesday outlined a new initiative to grow its business with the Millennial generation (ages 13 to 30). The group spends an estimated $65 billion each year for the type of goods sold at Macy’s.

No surprise that traffic to retail websites falls off appreciably in February after the big holiday surge, but Target really took it on the chin and nearly fell out of online measurement firm comScore’s ranking of the top 50 U.S. Web properties.

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that 41% of U.S. adults who purchase apparel say that they only buy clothing when it’s on sale.

Nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money.

The Spring Shopping Survey, conducted online by Harris Interactive, contained the following highlights:

Bentonville, Ark. -- Walmart announced that it will partner with Rovio Entertainment, maker of Angry Birds, on the launch of Angry Birds Space, the newest version of the world's most-downloaded mobile game, which will be released in app stores on March 22. The partnership will integrate retail, social media and gaming components, and launch in more than 3,000 Walmart U.S. stores on March 25.

New York -- Kohl’s Department Stores announced plans to launch an exclusive American Idol apparel collection. The newly created line -- Authentic Icon (AI) -- will be available exclusively at Kohl’s and Kohls.com beginning in April.

WEST CHESTER, Pa. — QVC is building a presence in China through a new joint venture with Beijing-based China National Radio (CNR), China's government-owned radio division. Through this partnership, CNR and QVC will jointly operate a multimedia retailing business in China through the CNR Mall TV shopping channel and its e-commerce website (www.CNRMall.com), leveraging the strengths and resources of each company.