Digital Marketing

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

Amazon.com has announced that this holiday season, thousands of third-party sellers will have the opportunity to participate in its holiday deals promotion program.

Third-party sellers on Amazon will be allowed to offer holiday deals that will be featured on the Amazon holiday deal pages, including its Today’s Deals page. Holiday deals from sellers will appear on high customer traffic merchandising pages which highlight limited-time discounts on holiday items exclusively from sellers.

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

Minneapolis – Target Corp. is enlisting Jonna Mendez, a former CIA officer and mom who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.

In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.

Menomonee Falls, Wis. -- Following the lead of rivals Macy’s and J.C. Penney, Kohl’s Department Stores announced it will open its doors at 8 p.m. on Thanksgiving Day,  kicking off its Black Friday event earlier than ever.  

Stores will be open for 28 hours straight – from 8 p.m. Thursday, Nov. 28 through midnight Friday nationwide.