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Toys ‘R’ Us launches digital wish finder site, app


Wayne, N.J. – Toys ‘R’ Us is launching its digital wish finder, a dedicated website providing an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog, on Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

Toys “R” Us will give fans and followers of the company's official Facebook, Pinterest, Twitter and Instagram pages a sneak peek of all 80 pages of The Great Big Toys"R"Us Wish Finder beginning Oct. 29. And, throughout the holiday season, wishers and wish-granters alike can follow the conversation using the hashtag #WishinAccomplished.

"Among the truest signs that the holiday season has begun, is the arrival of ‘The Great Big Toys"R"Us Wish Finder’ on families' doorsteps,” said Peter Reiner, senior VP, marketing, Toys “R” Us. “Every year, kids carefully comb through this beloved book, studying each item, and checking off the toys they hope to unwrap on Christmas morning, While children tackle the project of making their wish lists with great determination, parents also are steadfast in their hunt for great deals, and will be thrilled to find incredible savings, as well as Free Layaway, Extended Returns and Price Match Guarantee, to help make all their kids' wishes come true when shopping at Toys ‘R’ Us."

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