Digital Marketing

Mini catalogs help offset increased costs of mailing, without sacrificing circulation

In the largest price increase since 2007, the U.S. Postal Service (USPS) is proposing a rate hike of 5.9%, a move that has catalog mailers scrambling to assess the impact of such an increase and also evaluating less expensive alternatives. The Postal Regulatory Commission (PRC) has up to 90 days to rule on the proposal, with the price increase going into effect as early as Jan. 27, 2014.

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.  

Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.

Seattle -- Zoomingo, the personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, announced an agreement with Simon Property Group, the largest mall operator in the U.S., to market the Zoomingo app for the upcoming 2013 holiday shopping season.

In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

LONDON — P&G Professional, a division of Procter and Gamble that supplies professional cleaning products to hotels, restaurants, care homes and other businesses, has unveiled an e-commerce site making P&G Professional's new range of specialist branded cleaning products available for online purchase.

San Bruno, Calif. -- Walmart on Friday kicked off its online holiday deals, a month earlier than usual, and announced that it is offering free shipping on about 99% of its online items this year for orders over $50. (Last year, only about 15% of its assortment qualified for free shipping). The moves comes as retailers get ready for what is expected to be an extremely competitive season, one marked by intense promotional activity. Retailers are also challenged by this year’s calendar: Thanksgiving falls late, on Nov.