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Digital Marketing

  • Google: Millennials most likely to do online, mobile holiday shopping

    Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

  • Analysis: Moms with young kids more digitally engaged

    New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

  • P&G Professional unveils new e-commerce site

    LONDON — P&G Professional, a division of Procter and Gamble that supplies professional cleaning products to hotels, restaurants, care homes and other businesses, has unveiled an e-commerce site making P&G Professional's new range of specialist branded cleaning products available for online purchase.

  • Neiman Marcus teams up with 3D printing company in holiday offer

    New York -- Neiman Marcus and 3D printing marketplace Shapeways have teamed together to offer a limited holiday collection.

    The collection consists of two pieces available in Shapeways’ 3D Printed metal finishes: A monogrammed silver heart pendant necklace that can be customized with initials, and an orb stainless steel sculpture paperweight. Both items are made by Shapeways' 3D Printing and feature its prin.

  • Toys ‘R’ Us enhancing loyalty program for holiday shoppers with three new incentives

    Wayne, N.J. -- Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.

  • OfficeMax to open most locations at 8 p.m. Thanksgiving Day

    OfficeMax has joined the growing list of retailers that plan on opening most of its stores at 8 p.m. Thanksgiving, ahead of Black Friday. The office supplies, technology and business services retailer will entice consumers with doorbuster deals and significant Black Friday savings at OfficeMax.com starting at 12:01 a.m. EST Thanksgiving morning.

    The OfficeMax Black Friday shopping event will run through Saturday, Nov. 30, in stores and online.

  • Century 21 teams up with Hobson to offer same-day delivery in Manhattan

    New York -- Century 21 Department Store has joined forces with retail concierge service Hobson to offer same-day delivery to hotels and homes in Manhattan from the retailer’s downtown flagship location.

  • L’Oréal takes a bit of beauty to NYC subway system

    Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch the first-ever intelligent vending experience in the New York City subway system Monday, Nov. 4.

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