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Digital Marketing

  • Honey Bunches of Oats drops bunches of beats

    Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

    Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

  • Target to open an hour earlier on Thanksgiving

    Target will open stores at 8 p.m. on Thanksgiving Day, an hour earlier than last year, and will keep them open until 11 p.m. Black Friday.

    The company said it is making the change in response to competitive pressure and demand from shoppers.

    Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.

  • Kohl’s announces Black Friday deals

    Menomonee Falls, Wis. -- Kohl’s on Monday announced an array of Black Friday sales events, kicking off at 8 p.m. on Thanksgiving Day.

  • H&M enlists Lady Gaga for new Times Square grand opening event

    H&M plans to hold a ribbon-cutting celebration marking the opening of a 42,000-sq.-ft. store in New York City’s Times Square at 12:01 a.m. Thursday, Nov. 14. On hand to help light the H&M logo at the top of 4 Times Square will be global superstar Lady Gaga.

  • ICSC: Consumers starting holiday shopping early

    New York -- Procrastinating is out this year when it comes to holiday shopping, with most consumers (62%) planning to finish their gift buying on or before Dec. 16, according to a survey by the International Council of Shopping Centers.

    As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

  • Brown Shoe Company luxury brand launches e-commerce site

    Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.

  • Shortsighted Social Media Strategy Misses Huge Revenue Opportunity

    By Brian Smith, BizBrag

  • ICSC survey says consumers will start holiday shopping early

    Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.

    As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

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