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Digital Marketing

  • Another new wrinkle in the e-commerce revolution

    The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

  • SharperImage.com print catalogs to have embedded mobile capability

    Beaverton, Ore. -- Digimarc Corp. announced that SharperImage.com is using the Digimarc Discover platform to make it easy for consumers to simultaneously browse print catalogs, research and buy from their mobile device.

  • Lowe's eyes DIYers this holiday season

    Lowe’s is kicking off the holiday season by positioning itself as the go-to place for DIYers to shop for materials that will allow them to tackle budget-friendly DIY projects so they can prepare their homes for the holidays.

    The home improvement retailer has a dedicated landing page offering inspiration from do-it-yourselfers and designers, including Design Mom, Little Green Notebook, Brit + Co., Curbly and P.S. – I made this… and Oh Happy Day.

  • Visa: E-commerce sales up 17% in first 10 months of 2013

    New York -- In the first 10 months of 2013, e-commerce sales are up 17% from the same period last year, according to the Visa Spending Intentions survey. To-date in 2013, Visa domestic e-commerce transactions exceeded one billion dollars on 211 days, an increase of 19% from 2012.

    In other findings:

  • Walmart offering earlier Black Friday deals too

    Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.

  • Brown Shoe Company luxury brand launches e-commerce site

    Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.

  • Shortsighted Social Media Strategy Misses Huge Revenue Opportunity

    By Brian Smith, BizBrag

  • ICSC survey says consumers will start holiday shopping early

    Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.

    As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

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