Digital Marketing

By Juli Spottiswood, [email protected]

BENTONVILLE, Ark. — Walmart is giving fans of Marvel's "The Avengers" exclusive access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow. This new "Super Hero AR" app is available now for download at the iTunes App Store and Android Market.

PURCHASE, N.Y. — Stop & Shop has launched two new initiatives to make it easier for customers to live healthier lives.

The company has launched a free, quarterly magazine to help fight childhood obesity and get kids to live healthier lifestyles. Kid Healthy Ideas is a 12-page full-color publication that targets children ages eight to 12 and features health-related educational articles, games and recipes.

With 24 million unique visitors during March, Target.com was ranked 47th on the comScore Media Metrix listing of the top 50 U.S. Web properties for March. That’s an improvement from March 2011 when Target didn’t crack the top 50. The only other conventional retailer in the top 50 was 25th ranked Walmart.com with 39 million unique visitors. It was ranked 33rd last year with 31.7 million unique visitors in March.
 

WASHINGTON — If NRF's predictions come true, moms will be in for an especially good Mother's Day this year. According to NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion.

Washington, D.C. -- Survey results released Tuesday by the National Retail Federation said that consumers are expected to stretch their dollars a little further this Mother’s Day to make sure mom has the perfect day.

According to NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion.


It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.

New York -- Kate Spade New York has chosen ConcretePlatform to enhance its international and domestic trading capabilities. Offered as a subscription-based cloud service, ConcretePlatform contains a number of flexible applications – accessed via a browser - that allow brands to trade with their partners across the wholesale, franchise and wholly owned markets, as well as the vast supply network that supports today’s retail community, the company said.

New York -- Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

Previously, Rose was executive director of business development at Pompei A.D. As CMO, she will be responsible for overseeing the firm’s current expansion in the United States including Hawaii, as well as globally in Dubai and throughout Asia.
 

CINCINNATI — Ahead of Earth Day, a number of retailers have been touting their sustainable efforts. The latest example is Kroger, which has released a video highlighting some of its accomplishments and showcasing some of its future goals.

The video features both store associates and customers who speak about how much Kroger has already done--from reducing waste and plastic bag use--and what the company can do more of--from making it easier to find organic products to donating more fresh produce to charity.