Digital Marketing

New York -- YCD Multimedia, a provider of smart digital signage solutions, announced that Silver Jeans Co. has installed YCD's content management system (YCD|CMS) as the engine behind a new in-store concept.

The new format uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans' story.  The concept debuted at The Woodlands Mall in Woodlands, Texas, is the first of several locations marking Silver Jeans’ transition to exclusive brick-and-mortar retail.

Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

Target will open stores at 8 p.m. on Thanksgiving Day, an hour earlier than last year, and will keep them open until 11 p.m. Black Friday.

The company said it is making the change in response to competitive pressure and demand from shoppers.

Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.

Menomonee Falls, Wis. -- Kohl’s on Monday announced an array of Black Friday sales events, kicking off at 8 p.m. on Thanksgiving Day.

Warrendale, Pa. – Rue21 has launched its e-commerce site, Rue21.com. Prices on the site will be the same as prices in the retailer’s stores.

In honor of the launch rue21 is hosting a "Shop & Win" contest in which five winners will receive a $50 gift card by talking about their favorite rue21 items on the internet. Using hashtag #shoprue21.com, fans can post pictures or comments on Facebook, Twitter, Tumblr, Instagram, Pinterest, and Google+.

The five year old Green Works brand from Clorox is facing new competition on the natural products front following the launch of Walmart’s Great Value Naturals cleaning products.

Walmart said the introduction of Great Value Naturals furthers its commitment to making eco-friendly products more accessible and affordable and will be available in more than 2,000 stores and online.

Clorox introduced its Green Works brand in early 2008 and the line was prominently featured in Walmart promotional vehicles at the time.

Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.

The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning  Zocalo Group.

San Bruno, Calif. -- Walmart announced today the two grand prize winners of its Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As grand prize winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration.